Duesterbeck's Brewing Company: PR Strategic Plan

During my last semester at UW-Madison, I was a part of a Public Relations Strategies class  where we developed a PR strategic plan during a semester-long campaign. Structured into agencies teams, I worked along side 7 other peers where we immersed ourselves in the world of public relations, collaborating to pitch our innovative ideas to real-world business owners. Our journey encompassed thorough audience and market research, crafting engaging social media and content strategies, ideating and executing creative concepts, planning impactful events, leveraging influencer marketing, optimizing SEO, and fostering strong media relations. 

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Skills: market research, social media and content strategy development, crafting media lists, event planning, influencer marketing, SEO tools, public speaking, interviewing, strong written skills, digital and graphic design, and videography and photography.